Phygital is a conceptual music festival that bridges the gap between physical and digital music experiences. By connecting artists to their fans through live performances, we wish to re-open the door to owning music in analog forms, whose presence has recently grown in our modern digital age. Anyone can enjoy music, as it is sometimes called a universal language, and the Phygital Music Festival experience aims to incorporate music lovers of all ages and all lifestyles. As a result, they will be exposed to the sides of music they may not have fathomed before.

The design process began with the foundation of the concept. Through several iterations of logo ideas, a final wordmark and icon were decided upon, keeping a simple and clean style with additional slogan variants. An expanded brand identity and style guide was then developed to guide further branding, including font, color, and logo specifications, as well as additional icons and imagery. Various brand application mockups were designed for use at the festival or in promotion of the event and company. In addition, for use in the digital age, a mobile app prototype that provides information about various aspects of the event was created, functioning as a virtual schedule and ticket container.