NAU Logo Collection
2022-25
Project Categories
• Logo Design • Branding •
Tools Used
• Adobe Illustrator • Adobe Photoshop • Adobe InDesign •
Roles
• Project Manager • Lead Designer • Team Designer • Concept Developer •
Clients
Indigenous Youth Media Workshop & Central Coast Good Fire Fair
This collection of logos and extended brand identities were created during my time at Northern Arizona University. The first two, the Indigenous Youth Media Workshop and the Central Coast Good Fire Fair, were designed in a collaborative team in the VisualDesignLab. The other two, Bake Your Cakes and Croissant the Line, were designed as part of class assignments.
The Indigenous Youth Media Workshop is an annual workshop held at NAU for Indigenous high school students to learn about various media productions with hands-on experience. As project manager, my team and I were tasked with designing a new visual identity for the workshop, something that was not stereotypical and was enticing to a younger audience.
The Central Coast Good Fire Fair is an annual event held in central California to promote the good use of fire and its benefits on the environment. We were tasked with designing a new visual identity for this event, something that conveyed a sense of renewal and turnover when it comes to fire in nature.
Bake Your Cakes was a collaborative redesign of an existing Flagstaff brand, where my project partner and I created a new visual identity that explored the sweetness and utility of branding for a small business focused on homemade cakes.
Croissant the Line is a conceptual brand where croissants can be custom made-to-order, and simply needed some menu, to-go bag, and logo applications.